Most marketers still think of AI as a tool that generates content from scratch. That’s the root of the problem. Generative AI pulls from large data sets made up of other people’s content. It’s like crowdsourcing from the internet. The result might sound polished, but it often lacks originality and it certainly doesn’t carry your voice or your experience. That’s why I introduced the concept of Transmutative AI. The thought came to me in the middle of a presentation on the topic of Content, AI,...

Text content feels safe. Video feels complicated. That misconception is costing your brand more than you realize, and it’s built on excuses that just don’t hold up anymore. It’s not the budget. It’s not the talent. It's not the locations. It’s not the lack of ideas. The real reason your company isn’t creating video is old-school thinking. One more time for the people in the back... OLD... School... Thinking. Somewhere along the way, video became a mental roadblock. Leaders still picture...

As I prepared for a recent presentation, I reached out to my marketing community and asked, "What problem do you have where you want to use AI to make better?" One of the responses was about improving the content approval process. I can tell you from experience that this type of problem needs to be solved with PEOPLE first. Not AI. As I pondered it, this article flowed from my thoughts, and I hope it can help you if you have this common challenge....