Gartner’s 2025 CMO Spend Survey shows marketing budgets holding at 7.7% of company revenue - flat year over year. Published in June 2025, it confirms many teams must create more pipeline without more dollars. What from the CASH framework of Communication, Alignment, Systems, and Honesty can help us address this topic? This needs a focus on Alignment. When money is tight, the fastest lift comes from Sales and Marketing aiming at the same goals with the same definitions so effort compounds...
13 days ago • 1 min read
AI is changing how customers find you. Here’s how to stay visible and protected. Hey Reader, Worried your Marketing isn’t keeping up with AI-powered search? If you’re not sure your content is visible or private enough, this episode is essential. Christopher Penn, co-founder at Trust Insights and AI authority, explains what’s really changing with AI search, how to protect sensitive data, and why most companies are missing crucial opportunities. Forget the AI panic and guesswork. Get clear,...
13 days ago • 1 min read
TechRadar Pro reports companies spend $9k–$17k per employee on SaaS, with up to half wasted on overlapping tools, unused seats, and auto-renewals. Fortune adds that “shadow AI” is booming as employees use unapproved chatbots at work, raising real security and compliance risk. What aspects of the CASH framework of Communication, Alignment, Systems, and Honesty can help us address this topic? This is a Systems problem. First, fix the process, tools, and definitions that allow for sprawl. My...
19 days ago • 1 min read
Hi Reader, You don’t need a podcast. Unless it’s the one thing your competitors are quietly using to close deals faster, create binge-worthy thought leadership, and feed their entire content strategy for a fraction of the cost of traditional marketing. The problem? Most companies never find out if podcasting would actually move the needle for their business. That’s why I created PodcastOrNot.com It’s a 2-minute assessment that gives you: A clear answer on whether podcasting makes sense for...
2 months ago • 1 min read
Why traffic is not your goal: How to win visibility as SEO shifts to AI. Hey Reader, Struggling to grow pipeline as Google traffic slides and AI tools attract your buyers? You’re not alone. SEO expert Dale Bertrand joined me to cut through the noise of AI-driven search, sharing practical advice every B2B marketer needs for the new era. This episode gives you specific, usable steps—no guesswork, no jargon. “Start building content for your customer—not Google.” What You’ll Learn How to align...
3 months ago • 1 min read
Hi Reader, I was asked this question about marketing measurement several times after my stage talks, and I didn’t have a quick answer. So here it is. In the past few months, I’ve spoken at events like MarketingProfs B2B Forum and Digital Summit Series, where I’ve shared the CASH framework on which my upcoming book is based. By the way, CASH stands for: Communication | Alignment | Systems | Honesty I started both speeches by letting the room (mostly marketers) know that we need to present new...
10 months ago • 1 min read
Hi Reader, I'm reaching out to share some exciting new services we’ve recently launched at Content Monsta that could significantly enhance your content strategy. These new offerings might be just what you’re looking for to elevate your brand’s visibility and engagement. Single Session Remote Video Recordings: Capture the insights and expertise of your thought leaders and industry experts in a single remote production session. This service is perfect for creating impactful video content that...
about 1 year ago • 1 min read
Hi Reader, I'm excited that I can finally invite people to join the exclusive pre-launch community for my upcoming book, "CASH: The 4 Keys to Better Sales, Better Marketing, and a Cohesive Revenue Machine." As the release date approaches, I invite you to join its exclusive pre-launch community. Here, we'll share insights from the book: sales tips, marketing tips, and, most importantly, how to get these two teams working together better. This book is written for leaders, salespeople, and...
about 1 year ago • 1 min read
Hey Reader, Are you missing out on the power of short-form video content? Don't get left out. 90% of business leaders use short-form video in their marketing strategies. Here's why you should too: 86% of businesses report that short-form video content generates leads. 78% of businesses say short-form video directly contributes to sales. At least 75% of people prefer video over text for learning about products or services. See how ContentMonsta transforms your existing long-form content into...
over 1 year ago • 1 min read