Old School Content Marketing is Holding You Back


Text content feels safe. Video feels complicated. That misconception is costing your brand more than you realize, and it’s built on excuses that just don’t hold up anymore.

It’s not the budget.

It’s not the talent.

It's not the locations.

It’s not the lack of ideas.

The real reason your company isn’t creating video is old-school thinking.

One more time for the people in the back... OLD... School... Thinking.

Somewhere along the way, video became a mental roadblock. Leaders still picture camera crews, big lights, on-site production, and most of all, a considerable expense.

They imagine video as a one-time campaign asset instead of a repeatable communication tool. They figure "text is easier", so they lean on written content and miss out on the most engaging content.

That mindset is holding brands back.

You're Thinking Studio, When You Should Be Thinking System

The idea that video requires everyone in the same room belongs to another era. Teams are distributed. Customers are online. And video workflows should reflect that.

If you think creating a professional video means renting a studio or flying people across the country, that’s the problem. That thinking leads to delays, bloated budgets, and a pile of good ideas that never make it to production.

Back in 2020, we did some of our last in-person video shoots as a content agency. Most often these video shoots occurred when a company had an event that happened to get all of their executives in the same location. We rented a space and spent the entire day scheduling thought leaders in and out of the room. A big project with tight timelines and huge stakes.

Then, during the pandemic, we had two realizations:

  1. Companies still need to create video, but traveling is not happening - or is too expensive for the client and us.
  2. How can we reach more companies without having to travel? (A thought not necessarily triggered by the pandemic.)

So we went full on "Remote Video Production," and that was the game-changer companies needed.

Remote video production removes those limits. It brings the studio experience to wherever your people are. With the right process, every executive can look and sound professional using a laptop, a desktop video kit, a five-minute setup, and a live remote producer to coach the session. No travel. No delays. Just production that fits how modern teams work.

You're Thinking Commercials, When You Should Be Thinking Conversations

The belief that every video needs to be a commercial is another blocker.

Your audience doesn’t need high-gloss ads every time. They need clarity, consistency, and relevance. The kind of content that helps them think, act, and trust.

That’s why companies that succeed with video don’t treat it like a TV spot. They treat it like a conversation. Quick clips. Thought leadership. Product explainers. Internal updates. Customer insights.

Video should be part of your communication rhythm, not just your ad budget.

Podcasting helped some companies understand this method of capturing video. But it is more than that. Recording conversations creates a Content Machine.

Captions are auto generatedPlayRemotely Produced Video

You're Thinking One-Offs, When You Should Be Thinking Repeatable

Traditional video production is slow. You wait for availability. You schedule the crew. You book the space. Then you hope nothing falls through.

That’s why most companies only produce a few videos per year. It’s too much work for too little content.

But today, content and attention move fast. Your audience expects content often. If you’re only showing up every few months, someone else is filling that space.

The solution is to build a system. One that lets you capture content monthly or even weekly. Remote production makes that possible. With the right setup, your team can create video at scale, without chasing files or juggling calendars.

Plus, you open up many more options to the types of video you could create in a small amount of time and resources.

Let’s Call It What It Is

This isn’t a production issue. It’s a perception issue.

If your leadership still thinks video means TV commercials and on-site shoots, that’s the gap you need to close. Because as long as that thinking stays in place, your brand stays silent.

The companies that win are the ones that shift their mindset. They stop thinking like broadcasters and start thinking like communicators. They use remote production to build a content engine. They create video that keeps up with how their customers consume information.

And they do it without the hassle of old-school production.

If your company isn’t using video, it’s not because it can’t. It’s because it’s still thinking like it’s 2020. Fix the mindset, and the content will follow.cord in advance and allow yourself some time off, while at the same time being consistent.

Yours in Marketing,
A. Lee Judge

ALeeJudge.com | ContentMonsta.com

Author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine

Content Monsta

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