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Research warns that purely self-service purchases are more likely to lead to buyer regret! At the same time, Gartner’s latest survey finds that 61% of B2B buyers prefer a rep-free buying experience, implying that a hybrid approach is the winner. What from the CASH framework of Communication, Alignment, Systems, and Honesty can help us address this topic? Focus on Communication. Make it crystal clear which questions your content answers and exactly when a helpful human will step in. Clear,...
Gartner’s 2025 CMO Spend Survey shows marketing budgets holding at 7.7% of company revenue - flat year over year. Published in June 2025, it confirms many teams must create more pipeline without more dollars. What from the CASH framework of Communication, Alignment, Systems, and Honesty can help us address this topic? This needs a focus on Alignment. When money is tight, the fastest lift comes from Sales and Marketing aiming at the same goals with the same definitions so effort compounds...
TechRadar Pro reports companies spend $9k–$17k per employee on SaaS, with up to half wasted on overlapping tools, unused seats, and auto-renewals. Fortune adds that “shadow AI” is booming as employees use unapproved chatbots at work, raising real security and compliance risk. What aspects of the CASH framework of Communication, Alignment, Systems, and Honesty can help us address this topic? This is a Systems problem. First, fix the process, tools, and definitions that allow for sprawl. My...