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Most marketers still think of AI as a tool that generates content from scratch. That’s the root of the problem. Generative AI pulls from large data sets made up of other people’s content. It’s like crowdsourcing from the internet. The result might sound polished, but it often lacks originality and it certainly doesn’t carry your voice or your experience. That’s why I introduced the concept of Transmutative AI. The thought came to me in the middle of a presentation on the topic of Content, AI,...
Text content feels safe. Video feels complicated. That misconception is costing your brand more than you realize, and it’s built on excuses that just don’t hold up anymore. It’s not the budget. It’s not the talent. It's not the locations. It’s not the lack of ideas. The real reason your company isn’t creating video is old-school thinking. One more time for the people in the back... OLD... School... Thinking. Somewhere along the way, video became a mental roadblock. Leaders still picture...
Proven tips from FullFunnel’s Andrei Zinkevich for better Sales + Marketing results. B2B pipeline stuck in silos? If Sales and Marketing aren’t working as one Revenue Team, you’re leaving deals on the table. On this episode, FullFunnel co-founder Andrei Zinkevich unpacks why most teams get misaligned, and how easy changes can move real revenue faster. No buzzwords, just steps you and your team can apply today. "Look at sales pipeline velocity monthly to forecast revenue trends." Watch on...