Marketers are racing to use AI to publish more content, faster. The risk is that speed turns into noise, and customers stop listening. The better question is this: How can AI increase speed while your experts keep the message sharp and useful? That is the focus of my recent article on AI + Human-powered content marketing. It breaks down how to use AI as a speed tool, and keep humans in charge of insight and quality. Here is a quick snapshot you will find inside the article. 1. Where AI should...

Most marketers still think of AI as a tool that generates content from scratch. That’s the root of the problem. Generative AI pulls from large data sets made up of other people’s content. It’s like crowdsourcing from the internet. The result might sound polished, but it often lacks originality and it certainly doesn’t carry your voice or your experience. That’s why I introduced the concept of Transmutative AI. The thought came to me in the middle of a presentation on the topic of Content, AI,...

Text content feels safe. Video feels complicated. That misconception is costing your brand more than you realize, and it’s built on excuses that just don’t hold up anymore. It’s not the budget. It’s not the talent. It's not the locations. It’s not the lack of ideas. The real reason your company isn’t creating video is old-school thinking. One more time for the people in the back... OLD... School... Thinking. Somewhere along the way, video became a mental roadblock. Leaders still picture...