What your competitors are quietly using to close deals faster
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Hi Reader, You don’t need a podcast. Unless it’s the one thing your competitors are quietly using to close deals faster, create binge-worthy thought leadership, and feed their entire content strategy for a fraction of the cost of traditional marketing. The problem? Most companies never find out if podcasting would actually move the needle for their business. That’s why I created PodcastOrNot.com It’s a 2-minute assessment that gives you:
No guesswork. No fluff. And no sales call - unless you want one. If you’ve never seriously considered podcasting, this will surprise you. → Take the assessment now before the moment (and the edge) passes. Yours in Marketing, Lee A. Lee Judge co-Founder/CMO www.ContentMonsta.com - Content and Marketing Strategy New Book! CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine |
Content Monsta
Research warns that purely self-service purchases are more likely to lead to buyer regret! At the same time, Gartner’s latest survey finds that 61% of B2B buyers prefer a rep-free buying experience, implying that a hybrid approach is the winner. What from the CASH framework of Communication, Alignment, Systems, and Honesty can help us address this topic? Focus on Communication. Make it crystal clear which questions your content answers and exactly when a helpful human will step in. Clear,...
Gartner’s 2025 CMO Spend Survey shows marketing budgets holding at 7.7% of company revenue - flat year over year. Published in June 2025, it confirms many teams must create more pipeline without more dollars. What from the CASH framework of Communication, Alignment, Systems, and Honesty can help us address this topic? This needs a focus on Alignment. When money is tight, the fastest lift comes from Sales and Marketing aiming at the same goals with the same definitions so effort compounds...
AI is changing how customers find you. Here’s how to stay visible and protected. Hey Reader, Worried your Marketing isn’t keeping up with AI-powered search? If you’re not sure your content is visible or private enough, this episode is essential. Christopher Penn, co-founder at Trust Insights and AI authority, explains what’s really changing with AI search, how to protect sensitive data, and why most companies are missing crucial opportunities. Forget the AI panic and guesswork. Get clear,...