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SEO’s New Rules: Relevance Over Rankings

Published 24 days ago • 1 min read

Why traffic is not your goal: How to win visibility as SEO shifts to AI.

Hey Reader,

Struggling to grow pipeline as Google traffic slides and AI tools attract your buyers? You’re not alone.

SEO expert Dale Bertrand joined me to cut through the noise of AI-driven search, sharing practical advice every B2B marketer needs for the new era.

This episode gives you specific, usable steps—no guesswork, no jargon.

“Start building content for your customer—not Google.”

What You’ll Learn

  • How to align content to buying intent, not keywords
  • The shift from “traffic” to building an audience that converts
  • Ways to get your brand mentioned by AI (not just search engines)

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​​Hear the conversation here...​

Dale Bertrand advises top brands and speaks at the industry’s biggest conferences. His actionable insights have helped teams boost qualified leads—despite the changing SEO landscape.

Let’s rethink what real marketing performance looks like.

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In case you missed it...

​Why Marketing Fails Without Sales Alignment and a Revenue First Mindset with Jennifer Jurgens​

​How to Build a Scalable Content Engine That Boosts Visibility and Saves Budget​

​Why Every Modern Marketer Needs to Master Prompting and Embrace AI for Growth with Pam Didner​

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I hope that you will grow with me as I learn from many experts that will make guest appearances on this season of The Business of Marketing Podcast.

Every episode will deliver gems, so be sure to listen and follow on your favorite podcast listening platform including Apple Podcasts, Audible,Spotify, and iHeartRadio.

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The Business of Marketing podcast is brought to you by ContentMonsta.com, the producer of B2B digital marketing content.

Happy listening! 👂​

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– Lee

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P.S.​
Reply and tell me your next biggest challenge.

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A. Lee Judge

co-Founder/CMO, Content Monsta

www.ContentMonsta.com

​​Podcast Production​ | ​Videos of Experts​

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P.S. If we are not connected on LinkedIn, ​please reach out​. I share with my marketing, sales, and creator community nearly each day there.

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