[FIRST NAME GOES HERE] this book is for you!
|
Hi Reader, I'm excited that I can finally invite people to join the exclusive pre-launch community for my upcoming book, "CASH: The 4 Keys to Better Sales, Better Marketing, and a Cohesive Revenue Machine." As the release date approaches, I invite you to join its exclusive pre-launch community. Here, we'll share insights from the book: sales tips, marketing tips, and, most importantly, how to get these two teams working together better. This book is written for leaders, salespeople, and marketers who want to grow in their professions by learning about each other's teams. CASH stands for Communication, Alignment, Systems, and Honesty. These are the keys to combining Sales and Marketing skills to form a cohesive team and drive revenue. It is packed with insights from industry giants, including sales executives from Amazon, eVestment Alliance, and Indeed.com, alongside marketing legends like Mark Schaefer, Joe Pulizzi, and Seth Godin. It will transform how sales and marketing teams collaborate, turning them into a unified revenue powerhouse. Exclusive Pre-Launch Benefits:
Time is of the essence — spaces for this pre-launch are limited, and the book's release is just a few months away. Click the link below to secure your spot and lead your teams toward unparalleled cohesion and revenue growth.
I look forward to welcoming you on this business-changing journey! Best regards, A. Lee Judge Author of CASH: The 4 Keys to Better Sales, Better Marketing, and a Cohesive Revenue Machine |
Content Monsta
Research warns that purely self-service purchases are more likely to lead to buyer regret! At the same time, Gartner’s latest survey finds that 61% of B2B buyers prefer a rep-free buying experience, implying that a hybrid approach is the winner. What from the CASH framework of Communication, Alignment, Systems, and Honesty can help us address this topic? Focus on Communication. Make it crystal clear which questions your content answers and exactly when a helpful human will step in. Clear,...
Gartner’s 2025 CMO Spend Survey shows marketing budgets holding at 7.7% of company revenue - flat year over year. Published in June 2025, it confirms many teams must create more pipeline without more dollars. What from the CASH framework of Communication, Alignment, Systems, and Honesty can help us address this topic? This needs a focus on Alignment. When money is tight, the fastest lift comes from Sales and Marketing aiming at the same goals with the same definitions so effort compounds...
AI is changing how customers find you. Here’s how to stay visible and protected. Hey Reader, Worried your Marketing isn’t keeping up with AI-powered search? If you’re not sure your content is visible or private enough, this episode is essential. Christopher Penn, co-founder at Trust Insights and AI authority, explains what’s really changing with AI search, how to protect sensitive data, and why most companies are missing crucial opportunities. Forget the AI panic and guesswork. Get clear,...