Hi Reader, I'm excited that I can finally invite people to join the exclusive pre-launch community for my upcoming book, "CASH: The 4 Keys to Better Sales, Better Marketing, and a Cohesive Revenue Machine." As the release date approaches, I invite you to join its exclusive pre-launch community. Here, we'll share insights from the book: sales tips, marketing tips, and, most importantly, how to get these two teams working together better. This book is written for leaders, salespeople, and marketers who want to grow in their professions by learning about each other's teams. CASH stands for Communication, Alignment, Systems, and Honesty. These are the keys to combining Sales and Marketing skills to form a cohesive team and drive revenue. It is packed with insights from industry giants, including sales executives from Amazon, eVestment Alliance, and Indeed.com, alongside marketing legends like Mark Schaefer, Joe Pulizzi, and Seth Godin. It will transform how sales and marketing teams collaborate, turning them into a unified revenue powerhouse. Exclusive Pre-Launch Benefits:
Time is of the essence — spaces for this pre-launch are limited, and the book's release is just a few months away. Click the link below to secure your spot and lead your teams toward unparalleled cohesion and revenue growth.
I look forward to welcoming you on this business-changing journey! Best regards, A. Lee Judge Author of CASH: The 4 Keys to Better Sales, Better Marketing, and a Cohesive Revenue Machine |
Why traffic is not your goal: How to win visibility as SEO shifts to AI. Hey Reader, Struggling to grow pipeline as Google traffic slides and AI tools attract your buyers? You’re not alone. SEO expert Dale Bertrand joined me to cut through the noise of AI-driven search, sharing practical advice every B2B marketer needs for the new era. This episode gives you specific, usable steps—no guesswork, no jargon. “Start building content for your customer—not Google.” What You’ll Learn How to align...
Hi Reader, I was asked this question about marketing measurement several times after my stage talks, and I didn’t have a quick answer. So here it is. In the past few months, I’ve spoken at events like MarketingProfs B2B Forum and Digital Summit Series, where I’ve shared the CASH framework on which my upcoming book is based. By the way, CASH stands for: Communication | Alignment | Systems | Honesty I started both speeches by letting the room (mostly marketers) know that we need to present new...
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