AI will not replace you - Especially if you understand this
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Every marketer I talk to has the same quiet worry: how much of my job survives AI? I put that question to Dale Bertrand on the latest Business of Marketing podcast interview. Dale was engineering in the AI space before any of us were saying the word "AI", and he now runs an agency built on it. His answer became the title of the episode. The short version: AI amplifies expertise. Bring real skill, and it multiplies what you have. The marketers at risk are the ones who never built expertise worth amplifying. We also get into the 80% rule for automating your workflows without breaking them. Watch the full conversation above. Video is now your best shot at AI visibilityWhile you rethink your role, rethink where your content shows up. AI answer engines are leaning on video, and the words around it, to decide what to cite. A few numbers worth your attention:
I broke down the full picture, including which AI platforms pull video and which ones have not caught up, plus the steps to make your video easy for AI to read. Read: The Importance of Video Content in AI-Driven Search Yours in Revenue, ALeeJudge.com | ContentMonsta.com Author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine |
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