AI will not replace you - Especially if you understand this
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Every marketer I talk to has the same quiet worry: how much of my job survives AI? I put that question to Dale Bertrand on the latest Business of Marketing podcast interview. Dale was engineering in the AI space before any of us were saying the word "AI", and he now runs an agency built on it. His answer became the title of the episode. The short version: AI amplifies expertise. Bring real skill, and it multiplies what you have. The marketers at risk are the ones who never built expertise worth amplifying. We also get into the 80% rule for automating your workflows without breaking them. Watch the full conversation above. Video is now your best shot at AI visibilityWhile you rethink your role, rethink where your content shows up. AI answer engines are leaning on video, and the words around it, to decide what to cite. A few numbers worth your attention:
I broke down the full picture, including which AI platforms pull video and which ones have not caught up, plus the steps to make your video easy for AI to read. Read: The Importance of Video Content in AI-Driven Search Yours in Revenue, ALeeJudge.com | ContentMonsta.com Author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine |
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How in the world did I end up consulting on AI? I'm a marketer, right? It's because I don't want to gatekeep the superpowers I feel like I've obtained from using AI. Here's where it starts: 15+ years of marketing and sales operations, 25+ operating businesses, and 4 years digging deep into AI have put me in a pretty good position to consult on this topic. So here I am, advising on AI in business operations. When a client asks me about AI, I ask seven questions about their business before we...
You are being asked for more content, and more video, with the same budget and the same people you had last year. Meanwhile the people who actually know the subject are busy doing their real jobs. The fix is one 30 to 45 minute interview a month.You do not need the expert to make content. You need them to talk. Everything else gets built by your team from that recording.This video I posted on the Content Monsta channel shows you exactly how. Read the full article or click below to watch the...
Your buyers are searching with ChatGPT, Claude, and Google’s AI Overviews. So how do you get your content to show up there? Video is one of the best ways, and YouTube videos are among the most-cited sources in AI search.You don't even need a big audience to get cited. But you do need to get these few things right.This video I posted on the Content Monsta channel shows you what those are.Read the full article or click below to watch the video. Five things I cover in the video The One Question...