profile

Content Monsta

One expert interview. A month of content.

Published about 16 hours ago • 1 min read

You are being asked for more content, and more video, with the same budget and the same people you had last year. Meanwhile the people who actually know the subject are busy doing their real jobs.

The fix is one 30 to 45 minute interview a month.
You do not need the expert to make content. You need them to talk.

Everything else gets built by your team from that recording.
This video I posted on the Content Monsta channel shows you exactly how.

Read the full article or click below to watch the video.

video preview

Six assets I build from one interview

  1. The long-form video. The full interview, cleaned up and chaptered, on YouTube and on your website. This is the anchor everything else points back to.
  2. 5 to 10 short clips. Every moment where the expert gave a complete answer in under 60 seconds, cut vertical with captions and the question on screen.
  3. 2 to 3 articles. Written from the transcript in the expert's voice, with the expert's name on them. If you use AI here, tell it to use the expert's exact words.
  4. 8 to 12 LinkedIn posts. Clips, article ideas, and pulled quotes, published from the expert's profile first. People follow people.
  5. 2 to 4 emails. Lead with the question, summarize the answer, link to the video and the article.
  6. A Sales enablement library. Clips cut by customer objection, so a rep can send a two-minute video instead of writing a long email. This is the one I see teams skip, and it is the one that ties content to revenue.

One number worth knowing

A Wistia report that analyzed more than 13 million videos found that teams want more video while almost half are keeping budgets flat.
The math above is how you close that gap: 20 to 30 assets from 45 minutes of an expert's time, every one built on real expertise instead of filler.

Watch the video for the full walkthrough, including how to run the interview so every clip stands on its own. If you need help writing the interview questions, the free tool my team built is at contentmonsta.com/poet.

Yours in Marketing,
A. Lee Judge

ALeeJudge.com | ContentMonsta.com

Author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine

Content Monsta

Read more from Content Monsta

Your buyers are searching with ChatGPT, Claude, and Google’s AI Overviews. So how do you get your content to show up there? Video is one of the best ways, and YouTube videos are among the most-cited sources in AI search.You don't even need a big audience to get cited. But you do need to get these few things right.This video I posted on the Content Monsta channel shows you what those are.Read the full article or click below to watch the video. Five things I cover in the video The One Question...

13 days ago • 1 min read
Quantity plus Quality of Content is the key

I recently did a full Master Class (the word 'webinar' is dead, right?) on how to create both quality and quantity content.I'm sure someone has told you that you don't need more content; you need better content. That's only half of the good advice. The whole story is a little different than that. You need enough content before you can start saying you don't need more. Low output means nobody sees you, and that is silence. High output with nothing behind it is noise. AI ended that argument,...

about 1 month ago • 1 min read

We all want to know which marketing effort led to which business, but marketing attribution, as we know it, is dead. If you are still crediting closed deals the same way you always have, you are making budget calls on data that no longer tells the truth. I know this firsthand. I have silently influenced millions of dollars in software purchases. A brand I use, a software I kept seeing, a friend's recommendation, a platform I used at an old job and wanted again. The vendors never saw any of...

2 months ago • 1 min read