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Content Monsta

Where to point AI (and what to fix first)

Published about 9 hours ago • 1 min read

How in the world did I end up consulting on AI? I'm a marketer, right?

It's because I don't want to gatekeep the superpowers I feel like I've obtained from using AI.

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Here's where it starts: 15+ years of marketing and sales operations, 25+ operating businesses, and 4 years digging deep into AI have put me in a pretty good position to consult on this topic. So here I am, advising on AI in business operations.

When a client asks me about AI, I ask seven questions about their business before we discuss a single tool.

​View the video or read the full article with the seven questions here.​

Answer those honestly and you have the start of an AI implementation that can win.

Work the list in order of what is costing the company the most, because that is where improvement will be easiest to prove.

What the video covers

  1. Why AI breaks the old software pattern.
  2. What operational drag looks like.
  3. The seven questions I ask every client before we discuss any AI platform.
  4. The client whose quoting process nearly cost them six figures.
  5. Why good AI gets written up as a failure.
  6. The five documents to start this week.

Catch Me On Stage

If you're going to conferences, I'd love to meet you in person.
Here's where I'll be speaking in the months ahead:
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​Denver, Colorado
​October 5-7 – Content Marketing World 2026 Event details​

Bucharest, Romania
​October 13 - GPeC Summit Event details​

Boston, Massachusetts
​November 2-3 – MarketingProfs B2B Forum Event details​

Dallas, Texas
​December 8-9 – Digital Summit Dallas Event details​

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Reply and let me know. We can plan to connect.

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Yours in Marketing,
​A. Lee Judge

ALeeJudge.com | ContentMonsta.com

Author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine​

Content Monsta

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