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Content Monsta

The End of Marketing Attribution, the beginning of Content Contribution

Published about 20 hours ago • 1 min read

For 15 years I chased one word: Attribution.
I tracked UTM codes and cookies, built the spreadsheets, and lived inside Salesforce, HubSpot, Adobe Marketo, Eloqua, and Pardot, trying to prove the value of content marketing.

But the availability of that data is much different today. And we have to stop fooling ourselves that the old KPIs still make sense.

So now, I'm helping marketers dig themselves out of the marketing attribution trap we built... for ourselves.

Recently, I gave a keynote at GPeC - E-Commerce & Digital Marketing Summit in Bucharest on why attribution no longer works and what to measure in its place.

​I want to share this with you, so check out the full article to learn new ways to measure content.

Discover Five KPIs that prove contribution

These run from input to proof. Each has a formula and an audience, and I break down all five, with the equations, in the full article.

  • Expert Input Rate
  • Content Asset Yield
  • Library Compound Growth
  • Deal Content Usage Rate
  • Customer-Reported Influence Rate

In case you missed them, here are a few related articles that you'll want to see:

  • Why Your Content Marketing ROI looks weak: https://contentmonsta.com/fix-your-content-marketing-roi-with-revco/
  • One Expert Interview Scaled Into Quality Content: https://contentmonsta.com/expert-interviews-for-quality-content/
  • Why Sales Ignores Your Content, and How to Get Them to Use It: https://contentmonsta.com/why-sales-ignores-your-content-and-how-to-get-them-to-use-it/

If you're going to conferences, I'd love to meet you in person.
Here's where I'll be speaking in the months ahead:
​

Boston, Massachusetts
​November 2-3 – MarketingProfs B2B Forum Event details​

Dallas, Texas
​December 8-9 – Digital Summit Dallas Event details​

​
Reply and let me know. We can plan to connect.

​

Yours in Revenue,
​A. Lee Judge

ALeeJudge.com | ContentMonsta.com

Author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine​

Content Monsta

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