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Your buyers are searching with ChatGPT, Claude, and Google’s AI Overviews. So how do you get your content to show up there? Video is one of the best ways, and YouTube videos are among the most-cited sources in AI search. But you do need to get these few things right. Five things I cover in the video
One number worth knowing 94% of YouTube videos cited by AI were long-form, and most of them had fewer than 1,000 views. Going viral is not the goal. Watch the video for a deeper explanation. If you have been wondering how to get your content in front of buyers who start their research with AI, this is a practical place to begin. Yours in Marketing, ALeeJudge.com | ContentMonsta.com Author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine |
I recently did a full Master Class (the word 'webinar' is dead, right?) on how to create both quality and quantity content.I'm sure someone has told you that you don't need more content; you need better content. That's only half of the good advice. The whole story is a little different than that. You need enough content before you can start saying you don't need more. Low output means nobody sees you, and that is silence. High output with nothing behind it is noise. AI ended that argument,...
We all want to know which marketing effort led to which business, but marketing attribution, as we know it, is dead. If you are still crediting closed deals the same way you always have, you are making budget calls on data that no longer tells the truth. I know this firsthand. I have silently influenced millions of dollars in software purchases. A brand I use, a software I kept seeing, a friend's recommendation, a platform I used at an old job and wanted again. The vendors never saw any of...
I'm sick of the word 'Podcast'. This might surprise you. Let me explain. Businesses are getting wise to something. Creating video content with their prospects, SME, and Executives is an amazing way to accomplish several things at once: Creating thought leadership to share to the world Being seen in more places (aka visibility) Brand awareness Speed to market in content creation So what's hindering them? The word "podcast." What businesses are creating today are not podcasts. They are simply...