The content AI can't fake
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AI made it easy to flood the feed with content that says nothing. The marketers standing out are putting real people on camera instead. Rocio and I sat down with Heike Young on The Business of Marketing to talk about employee generated content (EGC), and how to build a program that doesn't fall apart after the first month. Heike led content at Salesforce and Microsoft, then stepped out on her own as a consultant, so she has seen EGC work from both sides. If your team is trying to get its own people to create, this conversation is worth your time. What does visibility mean for a company and brand?Visibility used to mean ranking on Google and having a decent website. That definition has changed. Today, visibility is the total footprint your brand creates across search, social, video, podcasts, earned media, and AI answers. It is whether your company shows up often enough, in enough places, with enough credibility to educate buyers while they are deciding. Keep reading to understand what you must do to be visible. You're probably missing the point about "podcasting" because the term is outdatedWhen most business leaders hear the phrase, they think it means promoting a podcast. Growing downloads. Chasing subscribers. Building a show big enough to attract sponsors. That is absolutely the wrong framing if you are marketing a business. It’s time to reframe your thinking about podcasts: Learn the real reason businesses are benefiting from having a podcast - hint: (Video Show) Yours in Revenue, ALeeJudge.com | ContentMonsta.com Author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine |
Content Monsta
We all want to know which marketing effort led to which business, but marketing attribution, as we know it, is dead. If you are still crediting closed deals the same way you always have, you are making budget calls on data that no longer tells the truth. I know this firsthand. I have silently influenced millions of dollars in software purchases. A brand I use, a software I kept seeing, a friend's recommendation, a platform I used at an old job and wanted again. The vendors never saw any of...
I'm sick of the word 'Podcast'. This might surprise you. Let me explain. Businesses are getting wise to something. Creating video content with their prospects, SME, and Executives is an amazing way to accomplish several things at once: Creating thought leadership to share to the world Being seen in more places (aka visibility) Brand awareness Speed to market in content creation So what's hindering them? The word "podcast." What businesses are creating today are not podcasts. They are simply...
Every marketer I talk to has the same quiet worry: how much of my job survives AI? I put that question to Dale Bertrand on the latest Business of Marketing podcast interview. Dale was engineering in the AI space before any of us were saying the word "AI", and he now runs an agency built on it. His answer became the title of the episode. The short version: AI amplifies expertise. Bring real skill, and it multiplies what you have. The marketers at risk are the ones who never built expertise...