The content AI can't fake
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AI made it easy to flood the feed with content that says nothing. The marketers standing out are putting real people on camera instead. Rocio and I sat down with Heike Young on The Business of Marketing to talk about employee generated content (EGC), and how to build a program that doesn't fall apart after the first month. Heike led content at Salesforce and Microsoft, then stepped out on her own as a consultant, so she has seen EGC work from both sides. If your team is trying to get its own people to create, this conversation is worth your time. What does visibility mean for a company and brand?Visibility used to mean ranking on Google and having a decent website. That definition has changed. Today, visibility is the total footprint your brand creates across search, social, video, podcasts, earned media, and AI answers. It is whether your company shows up often enough, in enough places, with enough credibility to educate buyers while they are deciding. Keep reading to understand what you must do to be visible. You're probably missing the point about "podcasting" because the term is outdatedWhen most business leaders hear the phrase, they think it means promoting a podcast. Growing downloads. Chasing subscribers. Building a show big enough to attract sponsors. That is absolutely the wrong framing if you are marketing a business. It’s time to reframe your thinking about podcasts: Learn the real reason businesses are benefiting from having a podcast - hint: (Video Show) Yours in Revenue, ALeeJudge.com | ContentMonsta.com Author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine |
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How in the world did I end up consulting on AI? I'm a marketer, right? It's because I don't want to gatekeep the superpowers I feel like I've obtained from using AI. Here's where it starts: 15+ years of marketing and sales operations, 25+ operating businesses, and 4 years digging deep into AI have put me in a pretty good position to consult on this topic. So here I am, advising on AI in business operations. When a client asks me about AI, I ask seven questions about their business before we...
You are being asked for more content, and more video, with the same budget and the same people you had last year. Meanwhile the people who actually know the subject are busy doing their real jobs. The fix is one 30 to 45 minute interview a month.You do not need the expert to make content. You need them to talk. Everything else gets built by your team from that recording.This video I posted on the Content Monsta channel shows you exactly how. Read the full article or click below to watch the...
Your buyers are searching with ChatGPT, Claude, and Google’s AI Overviews. So how do you get your content to show up there? Video is one of the best ways, and YouTube videos are among the most-cited sources in AI search.You don't even need a big audience to get cited. But you do need to get these few things right.This video I posted on the Content Monsta channel shows you what those are.Read the full article or click below to watch the video. Five things I cover in the video The One Question...