I'm sick of the word 'Podcast'. This might surprise you. Let me explain.
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Businesses are getting wise to something. Creating video content with their prospects, SME, and Executives is an amazing way to accomplish several things at once:

• Creating thought leadership to share to the world
• Being seen in more places (aka visibility)
• Brand awareness
• Speed to market in content creation

So what's hindering them? The word "podcast."

What businesses are creating today are not podcasts. They are simply recordings of conversations with experts. But for lack of a better word, we still use the word "podcast," and that word carries baggage that stops decision-makers before they start.

My frustration with that term has come to a head. So much so that I made a video about it. I'll tell you all about it in the next newsletter, or you can subscribe to my YouTube channel to make sure you don't miss it.
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I also wrote an article on the difference between marketing WITH a podcast vs marketing a podcast. (A must-read for businesses considering 'podcasting')

🎙 On The Business of Marketing (podcast): Kate Strachnyi

Speaking of visibility, B2B influencer marketing has become the newest way for brands to be seen, and most companies are walking into it unprepared.

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​Read or View the episode →​

On the latest episode of the Business of Marketing, I talked with Kate Strachnyi, founder of DATAcated, an influencer agency for the data and AI space. Kate loses deals because she refuses to guarantee results, and she explains why the creators who do make those promises are the ones you should worry about.

We also get into the "dark side" of influencer marketing, why lurkers may be your most valuable audience, and exactly what needs to be in place inside your company before you hire an outside voice.

If influencer marketing is anywhere on your radar this year, listen to this one first.

📅 Catch me on stage! Here's where I'll be speaking in the months ahead, virtually and in person: ​ July 17 – MarketingProfs Friday Forum (Virtual) Event details​ October 5-7 – Content Marketing World 2026 (Denver, CO) Event details​ November 2-3 – MarketingProfs B2B Forum (Boston, MA) Event details​ December 8-9 – Digital Summit Dallas (Dallas, TX) Event details​ ​ If you'll be at any of these, reply and let me know. I'd like to meet you there.

You missed an informative event! The AI for B2B Marketers Summit is built specifically for B2B marketers ready to turn AI into real results through practical use cases, proven workflows, and strategies you can apply immediately. It was free (maybe you didn't see my email), but it is still available on demand. View the event to learn how to apply AI, unlock smarter strategies, create more personalized experiences, and accelerate pipeline growth. View the Replay Here

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I'd love to help you more! Let's connect if you need: ​Keynotes or Training Sessions​ ​Content Strategy​ ​Executive Content Production​ ​AI & Operations Optimization​ ​Revenue Team Optimization​

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Yours in Revenue,
​A. Lee Judge

ALeeJudge.com | ContentMonsta.com

Author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine​