What it really takes to reach your desired audience
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I recently did a full Master Class (the word 'webinar' is dead, right?) on how to create both quality and quantity content. The whole story is a little different than that. You need enough content before you can start saying you don't need more. Low output means nobody sees you, and that is silence. High output with nothing behind it is noise. AI ended that argument, but only for the teams who changed what they feed it before a single prompt gets written. That change is what I cover in this master class: the formula, the framework I use to pull real viewpoints out of experts, and the workflow that turns one strong asset into every format you need. Read the article or watch the full master class here: Quality and Quantity: How to Use AI to Achieve Both Yours in Marketing, Lee ALeeJudge.com | ContentMonsta.com Author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine |
Content Monsta
We all want to know which marketing effort led to which business, but marketing attribution, as we know it, is dead. If you are still crediting closed deals the same way you always have, you are making budget calls on data that no longer tells the truth. I know this firsthand. I have silently influenced millions of dollars in software purchases. A brand I use, a software I kept seeing, a friend's recommendation, a platform I used at an old job and wanted again. The vendors never saw any of...
I'm sick of the word 'Podcast'. This might surprise you. Let me explain. Businesses are getting wise to something. Creating video content with their prospects, SME, and Executives is an amazing way to accomplish several things at once: Creating thought leadership to share to the world Being seen in more places (aka visibility) Brand awareness Speed to market in content creation So what's hindering them? The word "podcast." What businesses are creating today are not podcasts. They are simply...
AI made it easy to flood the feed with content that says nothing. The marketers standing out are putting real people on camera instead. Rocio and I sat down with Heike Young on The Business of Marketing to talk about employee generated content (EGC), and how to build a program that doesn't fall apart after the first month. Heike led content at Salesforce and Microsoft, then stepped out on her own as a consultant, so she has seen EGC work from both sides. If your team is trying to get its own...