Why video podcasts are the new business asset
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There's a question I hear from companies starting a podcast that tells me, almost on the spot, whether the thing is going to work. "What are the benchmarks for a successful podcast?" It sounds smart. But it's the wrong question, and here's why. Almost all of the podcast advice floating around comes from people chasing downloads and fame so they can sell ads and sponsorships. That's a media business. It has nothing to do with your business. When you measure your show against numbers built for that model, you're measuring the wrong thing before you ever hit record. So I always answer the same way: the right benchmark depends on the goals for your business. For a B2B company, the goal isn't a famous podcast. The goal is to move the business forward. Let me show you what that actually looks like and how much of a business asset a podcast can be. Keep reading... Last week on The Business of Marketing podcast, we spoke with Robert Rose about marketing measurement, AI, and the future of marketing careers. If you missed it, check it out here... Join me for the AI for B2B Marketers Summit [Virtual Event] When you understand how to apply AI, you can unlock smarter strategies, create more personalized experiences, and accelerate pipeline growth. The AI for B2B Marketers Summit presented by Intercept is built specifically for B2B marketers ready to turn AI into real results through practical use cases, proven workflows, and strategies you can apply immediately. Thanks for reading! Lee Yours in Marketing, ALeeJudge.com | ContentMonsta.com Author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine |
Content Monsta
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I'm sick of the word 'Podcast'. This might surprise you. Let me explain. Businesses are getting wise to something. Creating video content with their prospects, SME, and Executives is an amazing way to accomplish several things at once: Creating thought leadership to share to the world Being seen in more places (aka visibility) Brand awareness Speed to market in content creation So what's hindering them? The word "podcast." What businesses are creating today are not podcasts. They are simply...
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