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Content Monsta

Marketer reaching for metrics
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10 Marketing Metrics you should consider in 2025​

Hi Reader, I was asked this question about marketing measurement several times after my stage talks, and I didn’t have a quick answer. So here it is. In the past few months, I’ve spoken at events like MarketingProfs B2B Forum and Digital Summit Series, where I’ve shared the CASH framework on which my upcoming book is based. By the way, CASH stands for: Communication | Alignment | Systems | Honesty I started both speeches by letting the room (mostly marketers) know that we need to present new...

Hi Reader, I'm reaching out to share some exciting new services we’ve recently launched at Content Monsta that could significantly enhance your content strategy. These new offerings might be just what you’re looking for to elevate your brand’s visibility and engagement. Single Session Remote Video Recordings: Capture the insights and expertise of your thought leaders and industry experts in a single remote production session. This service is perfect for creating impactful video content that...

Hi Reader, I'm excited that I can finally invite people to join the exclusive pre-launch community for my upcoming book, "CASH: The 4 Keys to Better Sales, Better Marketing, and a Cohesive Revenue Machine." As the release date approaches, I invite you to join its exclusive pre-launch community. Here, we'll share insights from the book: sales tips, marketing tips, and, most importantly, how to get these two teams working together better. This book is written for leaders, salespeople, and...

Hey Reader, Are you missing out on the power of short-form video content? Don't get left out. 90% of business leaders use short-form video in their marketing strategies. Here's why you should too: 86% of businesses report that short-form video content generates leads. 78% of businesses say short-form video directly contributes to sales. At least 75% of people prefer video over text for learning about products or services. See how ContentMonsta transforms your existing long-form content into...

Hi Reader, I'm writing to inform you about an important change in the way Google handles podcasts that may affect how Google Podcast listeners access your content. As you may be aware, Google has recently decided to discontinue the standalone Google Podcasts service. The good news is that this change is designed to streamline and enhance the podcast listening experience by integrating it directly into YouTube Music. This shift aligns with the listening habits of the majority of podcast users...