Text content feels safe. Video feels complicated. That misconception is costing your brand more than you realize, and it’s built on excuses that just don’t hold up anymore. It’s not the budget. It’s not the talent. It's not the locations. It’s not the lack of ideas. The real reason your company isn’t creating video is old-school thinking. One more time for the people in the back... OLD... School... Thinking. Somewhere along the way, video became a mental roadblock. Leaders still picture...
8 days ago • 3 min read
As I prepared for a recent presentation, I reached out to my marketing community and asked, "What problem do you have where you want to use AI to make better?" One of the responses was about improving the content approval process. I can tell you from experience that this type of problem needs to be solved with PEOPLE first. Not AI. As I pondered it, this article flowed from my thoughts, and I hope it can help you if you have this common challenge....
23 days ago • 1 min read
Proven tips from FullFunnel’s Andrei Zinkevich for better Sales + Marketing results. B2B pipeline stuck in silos? If Sales and Marketing aren’t working as one Revenue Team, you’re leaving deals on the table. On this episode, FullFunnel co-founder Andrei Zinkevich unpacks why most teams get misaligned, and how easy changes can move real revenue faster. No buzzwords, just steps you and your team can apply today. "Look at sales pipeline velocity monthly to forecast revenue trends." Watch on...
25 days ago • 1 min read
Hey Reader, Thank you SO much for attending my session at Content Marketing World. Can you please do me a favor? Please open your app from the conference and give me an honest speaker evaluation. It means a lot to me and helps me help more marketers. I greatly appreciate your time and effort to do this. Here are the steps: Thank you tremendously! Lee ALeeJudge.com | ContentMonsta.com Author of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine
28 days ago • 1 min read
Robert Rose shares two moves for real marketing wins. If you’re feeling stuck measuring every metric under the sun—but your content still isn’t moving the needle—this episode is for you. This week’s guest, Robert Rose—author and respected content marketing expert—unpacks why most Marketing teams are obsessed with the wrong numbers. He offers clear steps to refocus your Content and Revenue Teams on what actually drives results, not just what’s easy to track. "Start with the story, then pick...
about 1 month ago • 1 min read
Research warns that purely self-service purchases are more likely to lead to buyer regret! At the same time, Gartner’s latest survey finds that 61% of B2B buyers prefer a rep-free buying experience, implying that a hybrid approach is the winner. What from the CASH framework of Communication, Alignment, Systems, and Honesty can help us address this topic? Focus on Communication. Make it crystal clear which questions your content answers and exactly when a helpful human will step in. Clear,...
about 1 month ago • 1 min read
Gartner’s 2025 CMO Spend Survey shows marketing budgets holding at 7.7% of company revenue - flat year over year. Published in June 2025, it confirms many teams must create more pipeline without more dollars. What from the CASH framework of Communication, Alignment, Systems, and Honesty can help us address this topic? This needs a focus on Alignment. When money is tight, the fastest lift comes from Sales and Marketing aiming at the same goals with the same definitions so effort compounds...
about 1 month ago • 1 min read
AI is changing how customers find you. Here’s how to stay visible and protected. Hey Reader, Worried your Marketing isn’t keeping up with AI-powered search? If you’re not sure your content is visible or private enough, this episode is essential. Christopher Penn, co-founder at Trust Insights and AI authority, explains what’s really changing with AI search, how to protect sensitive data, and why most companies are missing crucial opportunities. Forget the AI panic and guesswork. Get clear,...
about 1 month ago • 1 min read
TechRadar Pro reports companies spend $9k–$17k per employee on SaaS, with up to half wasted on overlapping tools, unused seats, and auto-renewals. Fortune adds that “shadow AI” is booming as employees use unapproved chatbots at work, raising real security and compliance risk. What aspects of the CASH framework of Communication, Alignment, Systems, and Honesty can help us address this topic? This is a Systems problem. First, fix the process, tools, and definitions that allow for sprawl. My...
about 2 months ago • 1 min read